Connecting people with places
Place branding starts by having a clear vision, supported by a strategy for activation of your brand over time.
Place Marketing & Activation
Marketing and communications strategies that create brand moments and powerful experiences.
Marketing support across traditional and digital channels specialising in:
- Branding campaigns
- Property development marketing
- Brand experience for commercial and retail
- Social media strategy & content
- Unique retail sales driving campaigns
- eDM strategy and personalisation
- Unique activations.
Community Strategy & Programs
Getting your environmental, social, and governance (ESG) proposition right links to higher value creation.
Social factors are at the heart of ESG investing. It encompasses the relationships your company has and the reputation it fosters with people and organisations in the communities where you do business.
Community engagement, wellness and partnership programs are an essential part of building genuine connection and sense of belonging with local communities. This in turn contributes to building resilient communities and the long term resilience of your place and investment.
Millenials and GenZ (zoomers) are forecasted to account for 48 percent of total retail spending by 2030. Both generations take ESG factors into account when making purchase decisions, for employment and the work place environment.
Flexibility in earning and spending reward points, greater personalisation, and instant rewards will become increasingly important in the future, particularly for millennial and Gen Z consumers, necessitating a complete overhaul of loyalty programs to meet their growing needs.
Data analytics & customer experience
Data is critical in understanding your customer and improving customer experience.
Offering expertise in:
- Data platforms suitable for property
- Measuring customer and community sentiment
- Customer segmentation
- Customer journey mapping identifying pain points and moments that matter
- Personalisation and target marketing.
Let's work together and build genuine connections for your place.